Sunday, November 18, 2007

Branding Beaumont

Mark M. Hancock / © The Beaumont Enterprise

Lights glow as twilight falls on the ExxonMobil refinery in Beaumont on Thursday, Nov. 8, 2007. Beaumont promoters are struggling to create a "cool" identity in addition to the area's massive job potential to attract residents.

Please read "Is it hip to be here?" by Sarah Moore.

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