Christmas marketing push
Photos by Mark M. Hancock / © The Beaumont Enterprise
A toy Santa Claus welcomes shoppers into an aisle of Christmas decorations at Hobby Lobby in Beaumont on Thursday, Oct. 19, 2006. Hobby Lobby has had Christmas items on store shelves since June.
Cecilia Shirley of Hamshire shops for Christmas decorations for her daughter at Hobby Lobby. Shirley owns Cecilia's Scrubs and has been buying material and selling Christmas-themed scrubs since July.
Plush dolls and other Christmas decorations are already on sale at Hobby Lobby. The National Retail Federation anticipates retailers will increase earnings five percent more than last year partially due to the push to offer items seasonal items earlier.
Vivian Gibbs of Beaumont shops for Christmas decorations at Hobby Lobby in Beaumont. Many items are already reduced by 50 percent.